Have you ever wondered how your name appears when being searched in Google? Nowadays, it is the quickest way to “get to know” somebody. An online personal brand is crucial to introduce yourself professionally to the world. It dramatically impacts success in your business, your career and even your personal life.
In this article, BlogEarnLive will show you how to build your personal brand effectively through blogging.
photo credit: Pink Sherbet Photography
Why blogging is the best way to build your online personal brand?
Blogging is an inexpensive and effective channel to showcase your expertise, increase your credibility and market yourself as a professional. It allows people to find you quickly, read your writing, review your work, get to know you as a person and communicate with you.
On top of that, your blog demonstrates that you are dedicated to providing values by devoting time to write, educate and connect with people.
With such good reasons, blogging is indeed indispensable in your career and business life.
5 Great Tips To Rock Your Brand By Blogging
1. Be confident. You gotta have something to show.
This may sound corny, but you really need to believe in yourself and your own value. I always believe that everyone must have particular abilities that are worth showing. Even when you are not an expert, you can still prove yourself as a passionate learner. Use your blog to share your learning experiences and inspire other leaners. Different perspectives can provide variation of values to readers. So, find your own perspective of a favorite topic and write about it.
2. Think about how you want others to see you.
A brand is also the image you want others to perceive about you. Professional, humorous, authentic, goal-oriented or how you want people to describe when hearing or reading your name? Brainstorm, write them down, and then build your brand around those qualities. However, make sure that those qualities associate with the true you!
3. Be personal. Stay true to yourself
Your personal brand is built all around you and yourself, your expertise and your quality. So personality is the key point to makes your brand unique and reminds people of you. What you show in your blog must reflects your personality and tell people who you really are. It means that you need to stay true to yourself and are consistent with who you are online as well as in real life.
4. Consistency is the key
Blogging gives you better opportunities to increase the brand visibility but you cannot expect effortless achievement. You need to make commitment to the blog, update it regularly and live a life with it. It would be recommended to post once or twice a week and make sure your content keep up with high quality. A regularly updated blog attracts your reader to come visit more often for new posts. You can also announce a weekly schedule for new posts in order to help readers to catch up with new posts and yourself to make more commitment with the blog. Isn’t it a win-win deal? If you do not have much time to update regularly, there is a trick for you: hide the published date. It prevents your blog from looking outdated when a new post has not been published for a while.
5. Create an action plan
Building your personal brand through blogging is a strategic work thus a concrete plan will be a great guide to lead you the right direction. There are two main things your plan should embrace: focus on high quality content and build a network around your brand.
What does high quality content exactly mean? It should be compelling and valuable content which delivers useful knowledge around your expertise. Approach the topic from your own perspectives and add values to it. Besides producing high quality content on your topic, you also need to build a network around your brand through social media. To make everything as clear as possible, I have written a step by step guide of creating an action plan for your blog. It is a must-read guide to make the most out of blogging for your personal brand building!
The blogosphere is both pros and cons. You just need to pick up the right and turn it into your benefits. Do not wait. Start your blog right now and create your awesome brand! I hope these small tips can help you to make the most out of blogging. Good luck!